Startup Marketing in my eyes
i still think marketing should be about core values. just like what Steve brought us "if every greatness has a computer, that would be Apple computer."
we still should honor the greatness, we still should "impute" a feeling to our customers through the traditional distribution strategy.
i believe startup should do it even more.
this world is full of noises and adhds and we will never have a chance to be remembered after flood of bots and crazy information flow. the only cure is IMPUTING.
impute means to tuck your value into customer's brain.
i would happily argue that all startups should focus not on the speed and fees, not on the communities, not on the cinematic demo launch,
but truly on the value, the honor, the greatness.